Built for
How quickly will leads start coming in?
Most campaigns begin generating enquiries within the first week of launch.
That said, serious contractors approach this as a structured growth system — not a short-term test. Performance strengthens as data builds and optimisation compounds.
We prioritise consistency over spikes.
Are the leads exclusive?
Yes.
We work with one outdoor living contractor per service area. Once an area is claimed, it is closed.
Leads are never shared or resold.
What type of homeowners are targeted?
Homeowners actively planning outdoor upgrades — not casual browsers.
The campaigns are structured to attract individuals already considering patios, pavers, pergolas, turf, or pool deck projects.
Intent matters more than volume.
What happens when a lead comes in?
Leads are delivered instantly to your client portal and via email notification.
Contractors who respond quickly typically see significantly higher booking rates. Speed of response is often the difference between an estimate and a lost opportunity.
I’ve tried Facebook ads before. What makes this different?
Many contractors have.
In most cases, campaigns underperform because they lack structured offers, disciplined optimisation, or sufficient data to stabilise performance.
This system is built around measurable economics and continuous refinement — not boosted posts or guesswork.
What budget is required?
Ad spend is paid directly to Meta.
Most established outdoor living contractors operate between $1,000–$2,000 per month in ad spend to generate meaningful data and predictable volume.
Underfunded campaigns rarely produce stable results.
Are there long-term contracts?
No.
You can pause or stop at any time.
Partnerships continue because they produce value — not because of contractual pressure.
What results should I realistically expect?
Results vary based on market competitiveness, offer positioning, budget level, and follow-up execution.
Contractors who already close well when given quality enquiries tend to see this system amplify what they’re already doing effectively.
This is not designed to fix operational weaknesses — it’s designed to fuel strong operations.
What do you require from your partners?
• Clear service focus
• Capacity to take on additional projects
• Fast, consistent follow-up
• Willingness to invest sustainably
We prioritise long-term operators over short-term testers.
What differentiates this from other agencies?
We operate with:
• One contractor per area
• Exclusive lead delivery
• Clear economic modelling
• Ongoing optimisation
• No long-term contracts
The focus is disciplined, measurable lead generation — not vanity metrics.
Can I operate in multiple counties?
Each service and county cluster is structured as its own dedicated growth system.
We operate with one contractor per service, per territory to protect exclusivity and maintain performance control.
If you’d like to expand into additional counties or run campaigns for multiple services, those are treated as separate growth tracks and priced accordingly.
This ensures each area receives focused budget allocation, optimisation, and strategic oversight.
How is territory structured?
We operate on a “one service, one territory” model.
Each core service within a county cluster is reserved for a single contractor.
This protects exclusivity, avoids internal competition, and allows campaigns to be optimised with focus and clarity.
Do I need to be on camera or create videos?
No.
You are not required to record yourself or produce video content.
We can build effective campaigns using:
• Existing photos from your Facebook or website
• Project images you upload to the client portal
• Professionally structured image-based creatives
That said, short video clips — even simple walkthroughs of completed projects — can significantly improve performance in many markets.
If you’re open to it, we’ll guide you on what works best. If not, we structure campaigns around the assets you already have.
Who creates the ads?
We handle the campaign build — including ad copy, creative structure, targeting, and lead form setup.
You’ll receive a complete mockup before anything goes live.
Nothing is published without your approval.
You can request changes, adjustments, or refinements before launch.
What if I don’t like how the ads look?
That’s exactly why we provide full preview access before launch.
You review:
• Visual layout
• Headlines
• Copy
• Offer positioning
• Service area targeting
Campaigns go live only after sign-off.
How long should campaigns run?
Paid acquisition should be approached as a structured growth system, not a short-term experiment.
We recommend allowing sufficient time for testing, optimisation, and stabilisation before making performance decisions.
Do I need to provide Facebook account access?
Yes.
Campaigns are built and managed inside your Meta ad account. Setup is straightforward, and guidance is provided.
What budget is required?
Ad spend is paid directly to Meta.
Most Florida outdoor living contractors operate between $1,000–$2,000 per month in ad spend. Larger budgets allow for faster optimisation and more consistent volume.
Management fees are separate and reflect the scope of work required to build and run the system properly.
I’ve tried Facebook ads before. What makes this different?
Most underperforming campaigns suffer from weak offers, poor targeting, or lack of consistent optimisation.
Our approach is structured around intent-driven messaging, daily performance refinement, and measurable economics — not boosted posts or generic ads.
What happens when a lead comes in?
Leads are delivered instantly to your client portal and via email notification.
From there, your team follows up, books the estimate, and closes the project.
Fast response times materially improve close rates.
What type of homeowners are targeted?
Homeowners actively planning outdoor upgrades — patios, pavers, pergolas, turf, pool decks, and related projects.
We focus on intent-driven enquiries, not broad awareness traffic.
Are the leads exclusive?
Yes.
We partner with one outdoor living contractor per service area. Leads are never shared, resold, or distributed to competitors.
FAQ
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